Google has embarked on campaign of fighting the website that use black hat search engine optimisation techniques by introducing the Google penguin update. This update code named penguin was introduced in April 2012 and was meant to punish the websites using unacceptable SEO techniques such as keyword stuffing, manipulative link building or just having irrelevant content on your website just to attract more guests on your website. The Google penguin update has affected a large number of websites and has had a major impact on search engine rankings. See more information on Google
Reason for Google Penguin Update
As per Google regulations any website owner should decline to join any linking schemes and should do the genuine and ethical things in order to increase his websites ranking. The Google penguin update was basically targeting the spam websites but many genuine websites have been affected greatly. The update is considered by many affected websites as unfair because some of them had followed the ethical SEO techniques and were still affected. Most of the websites using the ethical SEO techniques have found this to be blessing because they were disadvantaged compared to their competitors.
Since the initiation of the update, many websites have found messages such as “unnatural links had been detected” and your website also drastically drops from the top Google rankings. The Google penguin update will punish inferior quality websites from the first page on any search engine like Google, Bing and many others. The Google penguin update will punish websites that use an inferior link building technique such as reciprocal links, sidebar links, comment Spam links, links that come from SEO directories. A website will also be penalized if its anchor text is over used with a keyword. The Google update then will also punish websites that have keyword stuffing or those that have copyright infringements conflicts (plagiarism).As a website owner, one should avoid doing the above things in order to avoid being punished.
For those already punished by Google penguin update, one should work on eliminating or removing all types of inferior links that he or she has for his or her website. Another thing that one can do to recover from the Google Penguin update is making brand-linked anchor text to its maximum effect. He or she should be more concerned with the user cause to visit the website other than the generating top quality from link building services. When creating quality content for his or her site, it should be meant for the traffic on his website other than for the search engine rankings.
In conclusion, the Google Penguin update is a great advantage to the website owners who use the ethical and accepted ways to boost their website search engine rankings. One man’s advantage is another man’s disadvantage and thus, many website owners will lose a lot of money due to the fall of their website from Google’s first page. With the Google Penguin Update being either an advantage or disadvantage to many, it will help turn the SEO business to be more fair and competitive to the involved parties.